SEO Audit Report — Sailor Hagar's Brew Pub

Your site is invisible to Google. The new site fixes that.

Right now, customers searching for pubs in North Vancouver aren't finding you — even though you have the most reviews, the best events, and the longest history. Here's the gap in three numbers:

of your events show up
in Google search results

938

reviews with zero
owner responses

CLOSED

what Yelp tells people
searching for you

Already built into new site

Schema markup (12-15 types)

Meta tags on all pages

301 redirects (93 URLs)

Auto sitemap & HTTPS

Event pages with structured data

AI search ready (llms.txt)

Optional next phase

Weekly Google Posts

Review response strategy

Content expansion

Local link building

01 — Executive Summary

Your SEO at a Glance

A comprehensive audit across 10 dimensions reveals significant untapped potential.

/ 100

Current Score

➔

/ 100

Projected (New Site)

How the score is calculated

Weighted across 10 categories. Each bar shows current (red) vs. projected (green) score within that category.

Technical

15%

1 → 13

Content

15%

2 → 12

Schema

15%

0 → 14

Local SEO

15%

5 → 12

Mobile

10%

3 → 9

Speed

10%

2 → 9

Keywords

1 → 4

Links

2 → 4

Social

1 → 4

AI Search

0 → 4

      Current total: 18 / 100
      Projected total: 85 / 100
    

938

Google Reviews

Most in market

Schema Types

Google can't show your stars, events, or hours

40%

NAP Consistency

Customers on Yelp see "CLOSED"

⚠ Critical Finding: Google Business Profile is Unclaimed

Despite having 938 reviews (more than any competitor), the GBP listing is not claimed. This means no review responses, no posts, no photo uploads, and no control over business information. This is likely the highest-impact issue — claim it today at business.google.com.

02 — Before & After

What Changes with the New Site

Side-by-side comparison of the current site vs. the redesigned Astro site on Cloudflare Pages.

Metric	Current Site	New Site	Status
HTTPS / SSL	Broken (cert mismatch) — browsers warn "Not Secure"	Automatic via Cloudflare	Fixed
Meta Descriptions	0 of 5 pages — Google shows random text as your preview	9 of 9 pages — each page has a crafted preview pitch	Fixed
Schema.org Markup	0 types — Google can't show your star rating, events, or hours	12-15 types	Fixed
Heading Structure	Zero headings (H1-H6) — Google can't understand page topics	Proper H1 → H2 → H3	Fixed
Open Graph Tags	None — shared links show no image or description	All pages — rich previews on Facebook, Instagram, iMessage	Fixed
Event Pages	None — comedy, karaoke, and DJ nights are invisible to search	3+ with Event schema	New
FAQ Schema	None	5+ Q&A pairs — expandable answers directly in Google	New
Sitemap	Frozen since March 2020 — Google thinks the site hasn't changed	Auto-generated, always current	Fixed
Page Speed	Unknown (HTTP)	90+ Lighthouse target	Fixed
AI Search Ready	Not crawlable — ChatGPT, Perplexity can't find you	llms.txt + schema	New
301 Redirects	N/A	93 URLs mapped — no broken links after launch	New
GBP Claimed	No — 938 reviews with no owner presence	—	Client Action
Yelp CLOSED Listing	Active at wrong address — customers think you've shut down	—	Client Action

03 — What Was Built

SEO Improvements in the New Site

Each improvement explained in plain language — what it is and why it matters for your business.

Before

❌ Browsers warn "Not Secure" — visitors leave

❌ Google can't show your stars, hours, or events

❌ Google can't understand what your pages are about

❌ Links shared on social media show no preview

❌ Google thinks nothing has changed since 2020

❌ AI assistants can't find or recommend you

➔

After

✅ Automatic HTTPS encryption

✅ 12-15 Schema.org types for rich search results

✅ Proper semantic structure

✅ Rich previews on all platforms

✅ Auto-generated fresh sitemap

✅ llms.txt + AI-ready content

Rich Results Now Possible

With proper Schema.org markup, your Google search results should display:

⭐ 4.1

Star Rating

938 reviews visible in search

🎫

Event Carousel

Comedy, Karaoke, DJ

❓

FAQ Answers

Expandable in search

04 — Listing Health

What Customers See When They Search for You

Your business information across major platforms. Inconsistencies mean lost customers — people searching on Yelp right now see "CLOSED."

Correct

Issues

Wrong

Missing

Platform	Address	Phone	Issues	Status
Google Business Profile	86 Semisch Ave ✅	604-984-3087 ✅	Unclaimed — 938 reviews and nobody is responding to them	Unclaimed
Yelp (Active)	86 Semisch Ave ✅	Not listed ⚠	Shows $$$$ pricing and "Nightlife" category — puts off pub-goers	Issues
Yelp (Old)	221 W 1st St ❌	604-984-3087	Marked CLOSED at wrong address — customers think you've shut down	Critical
TripAdvisor	86 Semisch Ave ✅	604-984-3087 ✅	3.4 rating, #247 of 325 restaurants	Correct
Facebook	Unknown	Unknown	Two duplicate pages — splits your followers and confuses customers	Duplicate
Yellow Pages	221 1st St W ❌	604-984-2337 ❌	Wrong address, wrong phone, listed as "Liquor Store" — sends people to the wrong place	Critical
Tock	86 Semisch Ave ✅	604-984-3087 ✅	None	Correct
Foursquare	No listing found — this feeds Apple Maps, Uber, and dozens of apps			Missing
Apple Maps	Not verified — Siri and Apple users may not find you			Unverified

05 — Competitive Landscape

How You Compare

Sailor Hagar's vs. North Vancouver's top pubs — review volume, ratings, and SEO capabilities.

Google Review Volume

Sailor Hagar's

938 ⭐ 4.1

Jack Lonsdale's

904 ⭐ 3.9

Queens Cross

800 ⭐ 4.2

The Gull

756 ⭐ 4.6

Lonsdale BridgeDeck

448 ⭐ 4.5

You Have the Reviews — You're Missing the Visibility

With 938 reviews, Sailor Hagar's has the highest review count of any independent pub in North Vancouver. Yet it doesn't appear in Google's Local Pack for "North Vancouver pub." Queens Cross (800 reviews) appears at #1 instead. The difference? An optimized, claimed Google Business Profile. Claiming yours should close that gap.

SEO Feature Comparison

Feature	Sailor Hagar's	Queens Cross	The Gull	Tap & Barrel
HTTPS	❌	✅	✅	✅
Meta Descriptions	❌	❌	✅	✅
Schema.org Markup	❌	❌	✅	✅
Open Graph Tags	❌	❌	❌	❌
Event Pages	❌	❌	❌	❌
Event Schema	❌	❌	❌	❌
Blog / News	❌	❌	❌	✅

The Opportunity: Nobody Else Is Doing This Either

No competitor in North Vancouver uses Event schema, Open Graph tags, or has dedicated event pages. The new Sailor Hagar's site, with these features built in, would be among the best-optimized pub websites in the market on launch day.

06 — Hidden Strengths

Your Best Selling Points Are Invisible Online

Sailor Hagar's has the strongest entertainment programming in the market — but none of it shows up when people search.

What You Offer	Findable on Google?	What Happens When Someone Searches	New Site
Comedy nights (PiratePack)	❌ No	Zero results — no North Van pub ranks for comedy	Dedicated page + Event schema
Karaoke (Sailor's Idol)	✅ #1	Dominant	Reinforced with dedicated page
DJ / Industry nights	❌ No	Zero results	Dedicated page + Event schema
House-brewed craft beer (6 recipes)	❌ No	Bridge Brewing, Steamworks show up instead	Beer page + Brewery schema
Harbour views / patio	❌ No	Pier 7 dominates these searches	Prominent on About + Gallery
Heritage since 1986	❌ No	Not on the site at all	About page with citable facts
Open until 2am (only on North Shore)	❌ No	No competitor offers this — a unique selling point that's hidden	Highlighted in hours + schema
Fundraiser / private events	❌ No	Zero results — no pub ranks for "venue"	Private events page + Service schema

07 — Who Does What

Ownership Model

Everything falls into one of three buckets. Most of the heavy lifting is already done.

Already Built Into New Site

No action needed — live on launch

✅ Schema.org markup (12-15 types)
✅ Meta descriptions on all 9 pages
✅ Open Graph tags for social sharing
✅ 301 redirects for 93 old URLs
✅ Auto-generated sitemap
✅ HTTPS via Cloudflare
✅ Proper heading structure
✅ FAQ schema
✅ Event pages with structured data
✅ llms.txt for AI search
✅ Mobile-optimized & fast

Optional Next Phase

Ongoing — 15-30 min/week

→ Weekly Google Posts
→ Respond to Google reviews
→ Keep event pages current
→ Create Foursquare listing
→ Verify Apple Maps
→ Content expansion (specials, happy hour)
→ Local link building (BIA, BC Ale Trail)

08 — Your Action Items

What You Need to Do

The website improvements are built into the new site. These are the tasks that only you can handle — they require your account logins.

⚠ Do This Week

1

Claim Google Business Profile

Right now, 938 people have reviewed your pub and nobody has ever responded. Claiming your profile lets you reply to reviews, post updates, and upload photos — all of which Google tends to reward with better local ranking. Go to business.google.com, search for your business, click "Claim this business." 10 minutes.
2

Fix Yelp Listings

There's an old Yelp listing at the wrong address (221 W 1st St) that says you're CLOSED — that's lost foot traffic from anyone searching Yelp. Contact Yelp to merge it (36 reviews, 17 photos) into your active listing at 86 Semisch. Then update the active listing: add phone number, change price from $$$$ to $$, switch category from "Nightlife" to "Brewpubs," upload photos. 30 minutes.
3

Fix Yellow Pages Listing

Yellow Pages has the wrong address (221 1st St W instead of 86 Semisch), wrong phone number (604-984-2337 instead of 604-984-3087), and lists you as a "Liquor Store" — anyone who finds you there gets sent to the wrong place. 15 minutes.

★ Do This Month

4

Merge Facebook Pages

Two separate Facebook pages splits your followers and confuses customers searching for you. Consolidate into one properly branded page. 15 minutes.
5

Create Foursquare & Apple Maps Listings

Foursquare feeds data to Apple Maps, Uber, and dozens of apps. Without a listing, iPhone users asking Siri for nearby pubs may not find you. Create the listing at business.foursquare.com. Then verify Apple Maps at businessconnect.apple.com. 30 minutes.
6

Set Up Google Review QR Code

Create a direct link to leave a Google review. Print as a QR code for tables, the bar, and receipts. Fresh reviews should improve local ranking. 30 minutes.

📅 Ongoing Weekly Tasks (15-30 min/week)

Task	What to Do	Why It Matters
Google Post	1 photo + 2-3 sentences about this week's events or specials	Shows Google the business is active; appears in your Knowledge Panel
Review Responses	Reply to ALL new Google reviews (even just "Thanks!")	Google tends to reward businesses with high response rates in local ranking
Event Updates	Keep the events page current with this week's schedule	Fresh Event schema should improve event carousel visibility

09 — 90-Day Roadmap

What Happens Next

A phased approach to building search visibility after launch.

Days 1-30 — Launch

New site live (auto HTTPS)
301 redirects active (93 URLs)
Schema on all pages (12-15 types)
Submit sitemap to Google
Claim Google Business Profile
Fix Yelp + Yellow Pages

↑ Target SEO score: 18 → 80+

Days 31-60 — Foundation

Daily specials page
Private events page
Heritage story on About page
Begin weekly Google Posts
Respond to all reviews
NAP cleanup (all directories)

↑ Aim for event pages ranking

Days 61-90 — Growth

Happy hour page
Wing night content
Local link building (BIA, Tourism)
BC Ale Trail listing
Full re-audit to measure
Rank tracking setup

↑ Target Local Pack top 5-7

10 — Measuring Success

KPIs & Free Tools

What to track, where to check, and what targets to aim for.

Metric	Where to Check	Current	30-Day Target	90-Day Target
"North Van pub" rank	Google Search Console	Not visible	Aim for top 10	Aim for #5-7
Schema types active	Rich Results Test	0	12+	15+
Review response rate	GBP Dashboard	0%	80%	100%
Event rich results	Google Search	None	Comedy + Karaoke	All events
Search impressions	Google Search Console	Unknown	Baseline	Target +50%
Search clicks	Google Search Console	Unknown	Baseline	Target +100%
NAP consistency	Manual audit	40%	75%	100%
Yelp status	yelp.ca	CLOSED	Active	Active, improving

Free Monitoring Tools

All of these are free and require no paid subscriptions:

Google Search Console	search.google.com/search-console	Which searches find you
Google Business Profile	business.google.com	Reviews, posts, insights
Rich Results Test	search.google.com/test/rich-results	Schema validation
PageSpeed Insights	pagespeed.web.dev	Site speed & Core Web Vitals

11 — Investment Summary

Cost of SEO Improvements

Item	Monthly Cost	Notes
Website hosting (Cloudflare Pages)	$0	Free tier
SSL certificate	$0	Cloudflare automatic
Google Search Console	$0	Free
Google Business Profile	$0	Free
Schema.org implementation	$0	Built into site templates
Rich Results Test	$0	Free
Total Ongoing Cost	$0 / month	vs. $100-300/mo for SEMrush, Ahrefs, etc.